FOR RELEASE 10th
For more information
Spam Act 2003, comes into force on the 11th April 2004..
of up to $1.1million per day, Australian business owners cannot
afford to risk the fines risks associated with Electronic Business
Brisbane, Australia,- April 2004 - VillageMall®, the
premier provider of Web-based applications, launched
its Web-Publisher Solution
for NO SPAM newsletters and distribution of commercial information
to current and potential customers. Today
most business owners are seeing less and less value in the
use of Email for business communication; due in part to the
increasing volume of SPAM, and email based virus's. Yet simple
cost effective communication with current and potential clients
under-pins most successful business operations.
The SPAM Act of 2003 which comes
into force on the 11th of April 2004, has a very limiting premise
of no mail without consent. "Using the analogy of conventional
mail, Mr Argy (ACS 12/08/03) said it would be absurd to say that
no one could write you a letter unless you had already given
consent to receive it." Yet this is precisely what has been
enacted within the SPAM act of 2003.
"Australian business owners need to communicate with
current and potential customers without the threat of
fined up to $44,000 and incorporated entities $220,000 for
first offences. However, repeat offenders which are
incorporated can be fined up to $1.1 million a day.
Most business owners are not spammers, as they understand that
relationships with current and potential customers underpins a
successful business; but the Australian government Spam act of
2003, makes no exemption for legitimate business activities, unless you are
registered political party, charities, or religious organisation.
Business Email within Australia, is likely to slowly die from
the 10th of April 2004, for those companies whom simply cannot
afford the financial risks within the Act. It is ironic that the act is not
expected to significantly affect the volume of SPAM, which
originates outside of Australia, but is likely to add to the cost
of 'doing business' within Australia.
A simple alternative is urgently needed to keep commerce alive and
well within Australia, yet meet the legitimate concerns of
consumers and the requirements of the Act. This is especially important for small business owners
who may find the first time they know about the act is when they
receive a warning from the
Australian Communications Authority;
which is responsible for compliance with the act. We created our
Web-Publishing Solution, with the vision to enable any company, to
combine their knowledge with our technologies to deliver a valued
result directly to the widest possible consumer.
VillageMall's subscription price of $60 per month includes
everything a business needs to publish, and distribute content,
such as newsletters or product information online, and syndicate their
content directly to partners, or consumers.
We provide the
one-stop-shop web-publishing solution, accessible securely over the
Internet with nothing to
download, enabling anytime, anywhere access." commented Charles Moore, founder of VillageMall.
decision in the hands of the consumer, with industry
standard content syndication which delivers content to a
consumers desktop, totally under their control.
Web-publisher uses a combination of the traditional
Publisher processes, to give the
customer timely information, they want.
greater efficiency – by fully leverage digital
processes for managing content from creation to delivery and
distribution and by integrating all processes, thus making every
step along the way much faster and more efficient.
Create interactive content,
inbuilt ratings and feedback, helps target material to meet your
readership requirements. The days of static content is very
limited, consumers expect content to match their expectation or
needs, or they simply move on. Additionally companies get instant
feedback on their product or service articles, enabling them to better target the
material to the readership, a win-win for all involved.
Web Publisher improves business
processes, resulting in faster and more efficient production, and
Newsletters, product or service announcements. Information costs less and gets out the door more quickly;
Really Simple Syndication (RSS) service distributes content,
directly to subscribers, overcoming all SPAM or email rejection
problems, and addresses the consent issues within the
Australian SPAM act of 2003. Newspapers have used specialist wire-services to filter
and deliver time-sensitive information to journalists for many
years. The Internet is full of information, but who has the time
to find it, syndication allows consumers to control what
information is delivered direct to their desktop. Web-Publisher
the subscription, or pay-per-view infrastructure to make
electronic publishing a successful business proposition for high
pioneer, in secure
web-based applications for
to Medium business (5 to 250
is a privately held company, founded in 1999 and is headquartered in
For more information please contact
us, or visit the company Web site at www.Villagemall.com.au.